PRESS RELEASE: For Immediate Release

RENO, NV, March 19, 2018 – Fusion Contact Centers, a leading provider of inbound and contact center services is changing its name to Optimum CX in order to more accurately describe the company’s core focus of providing customer experience solutions for businesses operating in today’s highly competitive digital marketplace. Customer experience, or CX, describes the interaction between consumers and a company over the duration of their relationship and takes place through a variety of channels including phone, live chat, email, social media and more.

“Today, businesses face the challenge of providing much more than excellent customer service,” says Shane Jackson, Optimum CX Chief Operating Officer. “In order to remain competitive, they have to provide a seamless customer experience that remains consistent – and stellar – across multiple channels.” It has been estimated that by the year 2020, customer experience will overtake price and product as the key brand differentiator. In fact, companies with the strongest omni-channel customer engagement strategies already retain an average of 89 percent of their customers, compared to 33 percent for companies with weak omni-channel strategies.

In addition to a new name and logo, Optimum CX has also launched a new website – – with enhanced features including improved usability and increase resources.

About Optimum CX
Founded in 1999, Fusion Contact Centers, now Optimum CX, has built a growing business around the knowledge that every customer contact is an opportunity to create memorable connections that build brand loyalty. More than a contact center, Optimum CX is a customer experience service center offering a full-range of services including: Customer Relationship Management; Sales and Support Services; Account Management; Customer Service and Retention; Product Support, Repair and Helpdesk; IT Support Services; and Data Analytics. In addition to these services, Optimum CX also provides assessment, planning, and implementation services based a proven methodology combining experienced and knowledgeable agents with high-quality brand standards to ensure clients’ customers receive friendly, consistent and efficient service.

For more information about Optimum CX, call 775-235-4220 or visit